Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.
It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”
What Makes Email Content Work?
Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).
How can Studio Lusardi help you?
- First of all we select an email marketing provider that suits your marketing goals and we setup the account and the appropriate settings based on your business industry.
- We clean up your existing email database. We do not delete your contacts, instead we’ll try to update old email information.
- We help you build your email list by getting people to Opt-in. You don’t want to send spammy emails.
- We keep your contacts organized. We properly segment your email contacts into specific lists to increase click through rates when we send your messages. Sending an email promoting a video game to a woman of 55 years old it’s not a good idea, you could but it’s not a smart marketing approach.
We determine the purpose of your campaign and objectives. Here are some common campaign objectives that you might consider:- Qualifying a lead beyond the information initially submitted.- Promote a specific product / service to generate repeat business to exciting customers.- Drive traffic to a new page or article on your website.
We keep your emails design simple to maximize effectiveness. We use more text than images (80% text, 20% images). We include one primary call to action and design elements to get recipients to focus on the most important parts of the copy.
We setup and conduct tracking. By doing so we can evaluate the effectiveness of each campaign. We track:- Deliverability (rate at which your contacts actually received your message)- Open rate (rate at which your contacts actually open / view your message)- Click through rate (rate at which your contacts click on links / calls to action in your message)- Conversion rate (rate at which your contacts become leads / customers after getting to your website from your message)