To succeed with your online marketing campaign you need more than mediocre publish posts from time to time on your site. You need to define a strategy taking into account your industry, type of content, distribution channels, etc..
How we do it?
Before we start developing a strategy we study the content you currently have on your site. Perhaps much of the content you can reuse, edit, or maybe decide to delete and remove ballast to your site.
When creating content we consider the following factors:
Research keywords that are associated with your content to get the best possible SEO value.
We study the people that share content and have needs in your industry.
Your content must be of quality and relevant to today. It can have different formats: posts, lists, infographics, videos, presentations, podcasts, etc.